November 15, 2025
In loving memory of Mamy TALL
A Tribute to a Friend, an Artist, an Icon. Two years ago, during a photoshoot in the dunes of Lompoul for our Tabaski collection…
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Stories
SO’ FATOO · DAKAR
People, craft, memory and the ideas that shape So’ Fatoo.
November 15, 2025
WHAT IS MAISON SOW FATOU?
The clothing line By Team So Fatoo is here. Designed and produced independently by our present and past team members , these pieces are already…
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November 15, 2025
Portrait of Ababacar
Today, we shine the spotlight on a valued member of our team: Ababacar, the designer behind our men’s Qamis Sadikh. A skilled tailor, Ababacar…
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January 11, 2023
The intricate art of west african weaving
The noise is rhythmic, abrupt, almost mechanical. At times deafening, yet strangely soothing once the ear grows accustomed. The looms rattle, their nacelles clattering…
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January 10, 2023
Brands we love – Imaara Jewelry
I can’t quite recall the exact moment I first stumbled upon these exquisite jewels — but I do remember one thing clearly: from the…
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January 9, 2023
Yawmiyan – why this new line ?
“Yawmiyan” means “everyday” in Arabic. For years, So’ Fatoo has been known for its special-occasion attire — clothing that is simple and refined… yet…
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January 4, 2023
The essence of Eid el Kebir in senegalese muslim tradition
We call Eid El Kebir Tabaski in Senegal. It’s a highly anticipated holiday, probably the happiest of the year. It’s difficult to distinguish muslim…
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January 1, 2023
The tribute to Dr Mbayame Dione
In 2021, we organized a beautiful event for Mother’s Day. It was vibrant, colorful, joyful, and deeply cultural. The event, called “The Lebou Experience,”…
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