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So’ Fatoo
Launched in Morocco in 2012 and established in Senegal, So’ Fatoo designs authentic, elegant and inclusive clothing inspired by Africa and made in Africa, with Senegalese woven cloth at its heart.
Our Brand
The Authentic You
SO’ FATOO · DAKAR
An African fashion house shaped by memory, identity and the quiet confidence of being entirely yourself.
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A name with a story
So’ Fatou—or Sow Fatou—is a play on words that honours the founder’s grandmother, namesake and muse while affirming an unmistakably West African identity.
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Woven into every silhouette
Our designs celebrate Senegalese woven cloth as a living part of our cultural heritage. Comfortable and expressive, every cut carries forward a rich tradition of elegance.