L A A M U | The Boubou Revolution

Tales of Kings , Queens And Pulaagu

“Laamu” means Royalty in Pulaar.

This collection is a trilogy designed to pay hommage to many inspiring, sometimes unknown, African Queens and Kings, adapted to senegalese modern days fashion , with a high focus on Pulaar culture.

It features different symbols, coming either from Adinkra Wisdom or Egyptian Hyeroglyphs, crafted in bronze or embroidered on the outfits.

The shoes and clutches were made in partnership with young senegalese designers whose brands make 100% made in Senegal items, like Vitch , Allure and Atelier Rabbal.

This post is about the second part of the collection, with burgundy, black and gold boubous. That traditionnal clothe, worn in many African countries is here declined in different cuts, featuring Western fashion elements, like collars, zippers and buttons. Most of the queens and kings represented have fought against western invadors or colonizers and these outfits show how the western influence could be associated with our culture and traditions, instead of supplanting them.

The Boubou Revolution of Laamu was showcased in October during the 3rd edition of Accra Fashion Week.

The Pictures in this post were taken by Richard Demeideros (Rich’art) and Ousmane Caab Sidibé (caab’ture). Some of them were edited by Daouda DIALLO ( mr exclusive).

Beauty by Coumba

L A A M U | Black Supremacy

Tales of Kings , Queens And Pulaagu

 

“Laamu”  means Royalty in Pulaar.

This collection is a trilogy designed to pay hommage to many inspiring, sometimes unknown, African Queens and Kings, adapted to senegalese modern days fashion , with a high focus on Pulaar culture.

It features different symbols, coming either from Adinkra Wisdom or Egyptian Hyeroglyphs, crafted in bronze or embroidered on the outfits.

The shoes and clutches were made in partnership with young senegalese designers whose brands make 100% made in Senegal items,  like Vitch ,  Allure and Atelier Rabbal.

This post is about  the first part of the collection, with black and gold outfits only. The outfits were inspired by different African civilizations, from Ancient Egypt to modern Senegal and Mauritania.

The collection was showcased in July during the 15th edition of Dakar Fashion Week.

The Pictures were taken by Richard Demeideros (Rich’art) and Ousmane Caab Sidibé (caab’ture). Some of them were edited by Daouda DIALLO ( mr exclusive).

Les merveilles du coin 

Fruit d’une collaboration Paul’elle X So’ Fatoo , Les merveilles du coin c’est le nouveau rendez vous du consommer local.

La première édition de ce marché regorgeant de petites merveilles made by senegalese a eu lieu à la guest house un jardin d’eden, un petit coin de paradis sis à Baobab.

C’est un concept inédit qui combine le système d’expos vente à celui d’ateliers de savoir- faire, permettant au public d’acquérir des produits mais aussi d’apprendre à se passer de services qu’ils sollicitent répétitivement.

Lors de cette première édition qui a eu lieu le 4 et le 5 Février , 3 ateliers ont été organisés : un atelier patisserie pour enfants avec Bintou Cottard, un atelier cupcakes pour hommes avec Little Things Dk et un atelier teint parfait réalisé avec les produits HapsatouSy par Jaïd’art Beauty et Beauty by Coumba.

Outre les articles de Paul’elle et de So’ Fatoo l’expo-vente se composait des vêtements street wear de Nakala by François Xavier , les tenues traditionnelles de Mifa créations, les produits bio de Nyara , les produits capillaires de Adore You , les confitures et marmelades un jardin d’eden , les cafés Kor Koumba , les cadeaux personnalisés de Big Gentlemen et les produits cosmétiques HapsatouSy .

L’événement s’est clôturé par un défilé auquel ont participé Paul’elle , Nefyssa Voiles d’Afrique, Nakala, Mifa Créations et Sofatoo.

De prochaines éditions sont prévues pour l’été et la fin de l’année.

A bientôt pour un autre événement So’ Fatoo .

 

Mismatched Monochrome #Sofatoo

Women outfits from the Mismatched Monochrome Collection