So' Fatoo

I can’t quite recall the exact moment I first stumbled upon these exquisite jewels — but I do remember one thing clearly: from the very first glance, I knew they belonged on my runway.

I was instantly captivated.

When I reached out, the Imaara team welcomed me with remarkable generosity, graciously agreeing to lend me a selection of their creations. That gesture marked the beginning of a collaboration with Imaara Jewelry — one that has continued to blossom ever since.

Founded by two brilliant and spirited visionaries, Fatita and Tabara, Imaara has swiftly risen to prominence as one of Africa’s most sophisticated jewelry houses, reshaping the landscape of West African accessories.

Each piece is a testament to artistry: meticulously crafted in brass, adorned with semi-precious stones, and perfected with the finest 3-micron gold plating — a hallmark of quality that has captured the hearts of women across Africa and beyond.

Together, we have embarked on numerous pop-up journeys, bringing our shared vision to Paris (three times to date), as well as New York, Washington, Geneva, Montreal, and Abidjan.

We are also proud to showcase Imaara in our new So’room in Abidjan — a milestone they personally honored by joining us for its launch.

With their ambition, refined taste, and mastery of craft, Imaara stands not only as a brand to watch but as a true symbol of contemporary African luxury. We wish them continued success as they carry this vision even further.

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